Skip to main contentBest Practices
Follow these guidelines to get the most out of karmafarm.co and improve your chances of being recommended by AI tools.
Posting Strategy
Be Consistent
Post 3 times per day, every day. Consistency matters more than volume. AI tools favor brands that appear regularly in authentic conversations over time.
Respond Quickly
New posts get the most visibility. When a relevant post appears in your queue, respond within the first few hours while the conversation is active.
Prioritize High-Intent Posts
Focus on posts where someone is actively looking for a solution:
- “Looking for recommendations…”
- “What’s the best tool for…”
- “Has anyone tried…”
- “Alternative to [competitor]?”
Skip posts that are just venting or complaining without seeking solutions.
Writing Responses
Be Helpful First
Lead with value. Answer the person’s question fully before mentioning your product. The best responses would be helpful even if you removed the product mention entirely.
Good:
“For managing Slack notifications, I’d suggest setting up keyword filters and scheduled summaries. You can also try tools like Acme Corp that sync notifications to your task manager automatically.”
Bad:
“You should try Acme Corp! It’s great for this.”
Each subreddit has its own culture. Lurk before posting. Match the formality, humor level, and communication style of the community.
Avoid Marketing Language
Never use phrases like:
- “Game-changer”
- “Revolutionary”
- “Best-in-class”
- “Cutting-edge”
Instead, speak like a real person sharing their experience.
Disclose When Appropriate
If you’re posting as an employee or founder, consider mentioning it. Authenticity builds trust:
“Full disclosure: I work on Acme Corp, but I genuinely think it could help here…”
Keyword Strategy
Target Problem-Aware Keywords
The best keywords describe problems your product solves:
- “drowning in email”
- “too many notifications”
- “context switching”
These attract users actively seeking solutions.
Include Competitor Keywords
Monitor “[competitor] alternative” and “[competitor] vs” searches. These users are already in buying mode.
Avoid Generic Keywords
Keywords like “productivity” or “AI tool” are too broad. You’ll waste time filtering irrelevant posts.
Subreddit Selection
Start Niche, Then Expand
Begin with 5-10 highly relevant subreddits. Master those before expanding. Quality engagement in niche communities beats scattered presence in large ones.
Some subreddits prohibit self-promotion entirely. Read the rules before posting. Getting banned hurts more than missing opportunities.
Balance Size and Engagement
A 50K-member subreddit with active discussions often beats a 1M-member subreddit where posts get buried.
Competitor Tracking
Track Direct Competitors Only
Limit to 3-5 direct competitors. Too many dilutes your focus and makes share of voice less meaningful.
Act on Gaps
When competitors are mentioned in threads where you’re absent, prioritize those posts. These are opportunities to join conversations where your audience already is.
Common Mistakes to Avoid
Don’t Spam
Posting the same response across multiple threads will get you flagged. Each response should be unique and contextually relevant.
Don’t Argue
If someone criticizes your product, don’t get defensive. Thank them for feedback and move on. Arguments make you look bad.
Don’t Neglect Follow-ups
If someone responds to your comment with questions, answer them. Abandoned conversations look worse than no response at all.
Don’t Over-Automate
Use AI to generate drafts, but always review and personalize before posting. Robotic responses get downvoted.
Measuring Success
Track Your Streak
Use the Dashboard to maintain your posting streak. Consistency compounds over time.
Monitor Share of Voice
Check your competitor share of voice weekly. Your goal is steady improvement, not overnight dominance.
Watch for Patterns
Note which subreddits, keywords, and response styles get the best engagement. Double down on what works.