Competitors
Viewing Competitors
The competitors table shows:| Column | Description |
|---|---|
| Competitor | Company or product name |
| Status | Active or paused tracking |
| Additional Keywords | Extra terms to track for this competitor |
| Actions | Edit or delete |
Adding Competitors
Click + Add Competitor to track a new competitor:- Enter the competitor name
- Optionally add additional keywords (product names, common misspellings)
- Click Save
Research Competitors
Click Research Competitors to discover competitors you might be missing. The AI analyzes your market and suggests relevant competitors to track.Share of Voice
How It Works
karmafarm.co searches Reddit for mentions of you and your competitors, then calculates the percentage of conversations each brand appears in.Metrics
- Total Mentions: Combined mentions across all tracked competitors
- Your Share: Percentage of mentions that include your brand
- Competitor Breakdown: Visual chart showing each competitor’s share
Refresh Data
Click Refresh to run a new analysis. This searches recent Reddit posts for competitor mentions and updates the chart.Clear Data
Click Clear Data to reset the share of voice analysis. Useful if you’ve significantly changed your competitor list.Using Share of Voice Data
Identify Gaps
If competitors have high share of voice in conversations where you’re absent, those are opportunities for engagement.Track Progress
Monitor your share of voice over time to see if your Reddit engagement is improving your visibility.Competitive Intelligence
See which competitors are most active on Reddit and which conversations they dominate.Best Practices
- Track 3-5 direct competitors - Too many dilutes the analysis
- Include product variations - Add common misspellings and abbreviations
- Refresh weekly - Keep data current with regular updates
- Act on gaps - Prioritize posts where competitors are mentioned but you’re not